Ruari Fairbairns grew up on the Isle of Mull in Scotland, a country where nearly 1 in 4 men and around 1 in 6 women drink at harmful or hazardous levels.
Ruari had always been a hardworking person, becoming an entrepreneur at the age of sixteen. He builds a successful sales career and eventually becomes a commodities broker in London. The company grants him an expense account to use for entertaining business associates and Ruari is immersed in the drinking and party culture. He makes frequent trips to Ibiza where he meets the woman who becomes his wife.
They start a family, but Ruari still frequently drinks to the point of passing out on the front doorstep or not coming home till 3am on weekdays. He soon has the nagging feeling that there is more to his alcohol problem than just the alcohol.
His wife is also fed up, and Ruari is inspired to quit but discovers one of the hardest parts of quitting is fighting the peer pressure surrounding social drinking. Trying to tell someone he won't join them for a beer is next to impossible. People didn't understand that he wasn't going to drink anymore.
This is when he and his friend, Andy, come up with the idea of the One Year No Beer challenge. One Year No Beer is for people who want to try a sober lifestyle but have no support from family and friends. The mission is to make sobriety cool and acceptable. One Year No Beer also incorporates diet, fitness, and stress management so that participants can drastically improve their health and all areas of their lives.
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